Byers Food Company (“Byers”) is a full service consumer products sales and marketing company specializing in the Natural and Organic food products. Byers’ primary goal is to  build a long term growth oriented brand development strategy that will ensure profitable results.

Byers Food Company is an Illinois Corporation based in Franklin Park, Illinois, developed by its' principal operator and founder, Mr. Francis P. Manzo.

MANAGEMENT

Frank Manzo- (Age 51) President and Founder.  Frank has over 30 years of dynamic, hands-on experience in the retail and consumer products industry. Mr. Manzo was responsible for the start up and development of QVP Brands, Inc. a laundry detergent business that was sold in 1996. QVP grew from zero sales to over 50 major retail/distributor accounts and over $3 Million in sales. He also has been directly involved in start-up and operation of a retail grocery store.  Frank brings extensive experience and knowledge in sales and marketing. Frank graduated from Lewis University in 1979 and holds a Degree from Business Administration. .

According to a study underwritten by Michigan State University , “The Organic Food Market”, William A. Knudson, April 2007, the organic food market has experienced significant growth. It is estimated that organic foods sold through retail channels was $ 3.6 billion for 2006, which was double the estimated amount for 2000. The Organic Trade Association estimated that total organic food and beverage sales were $ 13.8 billion for 2006. Further, from 2004 to 2006, sales of organic food through supermarkets, and mass merchandisers (including Wal-Mart) increased by 38.4%. According to Mintel Organic Foods, it is estimated that the sales of organic foods will increase 71% from 2006 through 2011.

The trend to offer more organic products to the consumer by the mass merchandisers was compounded by the fact that in 2006, Wal-Mart announced that it will significantly increase its offering of organic foods. As a part of this announcement, Wal-Mart indicated that it will attempt to price its organic products no more than 10% above conventional products (Mintel Organic Foods, p. 27).

Retailing of organic foods are somewhat concentrated with mass merchandisers and supermarkets accounting for 58% of organic food sales (Mintel, Organic Foods, p. 9). A significant merchandiser has emerged with Whole Foods (NASDAQ: WFMI) becoming the largest natural food chain in the United States . Combining with Wild Oats, Whole Foods will have more than 300 stores nationwide. This has created an opportunity for the Company to concentrate its efforts with the initiation of Wal-Mart as its first mass merchandiser customer.

According to Mintel, Organic Foods, 25% of the consumers surveyed by them have purchased organic foods. Most consumers believe that organic foods are healthier and better for the environment than traditional food products. Interestingly, Blacks, Hispanics and Asians are more concerned about genetically modified foods than whites (Mintel, Organic Food, p. 69). Again, according to the Mintel survey, consumers tend to buy organic foods at more than one outlet. Of consumers who buy organic foods 65% buy at supermarkets, 45% buy at health food stores and 24% purchase organic products at Wal-Mart. Obviously, Wal-Mart, as a single provider, commands a significant share of the organic food market.

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